Media

Published articles, editorials and guest appearances for Steven Norman of Growth Acumen

High Level Executive Selling Podcast Transcript with Steve Hall

High Level Executive Selling Podcast Transcript with Steve Hall

Transcript of podcast interview with Steven Norman and Steve Hall Steven: Steve is an expert on C-level selling, so that’s what we’ll be talking about today mostly. Steve, welcome to the show! Steve: Thank you very much, Steven – great name you have there!Do you and...

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Mike Adams Podcast Transcript on Sales Storytelling

Mike Adams Podcast Transcript on Sales Storytelling

Transcript of podcast interview with Steven Norman and Mike Adams Steven: Welcome to the show everybody! I’m really pleased today to have a special guest, Mr Mike Adams, who has just written a book called Seven Stories Every Salesperson Must Tell. This book really...

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Pioneer of Modern Sales Max Altschuler on Tech and Millennials

Pioneer of Modern Sales Max Altschuler on Tech and Millennials

Transcript of podcast interview with Steven Norman and Max Altschuler Steven: Hello everybody and thanks for joining us! – a real pleasure today to be joined by Mr Max Altschuler! Max is the Founder and CEO of Sales Hacker, which is the leading community of modern...

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Keenan on Sales Leadership and Coaching

Keenan on Sales Leadership and Coaching

Transcript of podcast interview with Steven Norman and Keenan Steven: Welcome everybody! Really pleased today to have a very special guest: Keenan. He’s the Founder of A Sales Guy, which is a great sales consulting and recruiting company, he’s got a huge following on...

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Make the Right Hire

Make the Right Hire

Simple steps to identify and retain your top sales talent. My article recently published in US ePublications magazine HR.com. The approach to hiring B2B sales staff is incredibly important in today’s competitive market. How do you get the right people in the right...

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What Fishing can teach us about Sales Productivity

What Fishing can teach us about Sales Productivity

The peanut-butter spread approachLet’s say I own 100 fishing boats and I am awarded the exclusive rights to fish an area, let’s say it’s a square-shaped area that is 10km wide and 10km across. If I don’t know any better, I will divide this up into 100...

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Seven Tips for Forecast Credibility

Seven Tips for Forecast Credibility

A CRITICAL CRITICAL Topic ‘THE FORECAST’ is so important for all sales and business leaders. Your credibility will be judged directly on how well you manage the forecast process. CEOs have been fired for missing their forecast as have many others down the...

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The Revolution of the Sales Funnel

The Revolution of the Sales Funnel

The Rapid Evolution from Sales Funnel to Customer Journey There has been a huge change in the behaviour of the B2B buyer over the last ten years or so. Previously, a buyer would have been taken out for lunch, to the golf course or cold-called by a...

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Seven Tips for Managing a C-Level Sales Call

Seven Tips for Managing a C-Level Sales Call

It’s the holy grail for salespeople, and very few actually operate at this level. If you can do this effectively you will be in an elite group, you will have deeper and more meaningful relationships with your customers and you should enjoy a shorter...

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Steven Norman

Steven Norman

Steven Norman is an accomplished frontline sales and business leader dedicated to helping B2B sales leaders upgrade their knowledge and skills, build next-generation sales teams and turbo-boost their careers. Over a 25 year career Steven has been responsible for more than US$4 billion of sales with major tech companies such as Dell, NEC and Targus across the Asia Pacific. Recent years of intense B2B sales research and analysis led to the foundation of Growth Acumen, a modern sales and leadership development advisory service. In 2019 Steven released his New Book Future Proof Sales Strategy. Seven steps to equip sales leaders with the tools to rise above the complex challenges facing the B2B sales industry.

If you’d like to collaborate with Steven, get in touch