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Authenticity in Sales with Jason Cutter

Jason Cutter, CEO of Cutter Consulting Group, is an author, podcaster and sees himself as a sales success architect for companies and individuals. Even though he didn’t have a sales upbringing or background (his bachelor’s degree is in Marine Biology), he knows what it takes to be successful in sales. His new book – Selling With Authentic Persuasion – is focused on helping anyone in sales transform from Order Taker to Quota Breaker.

Learn more about Jason

Main Hub/Link: www.jasoncutter.com

CCG Website: https://www.cutterconsultinggroup.com/

Authentic Persuasion:https://authenticpersuasion.com/

 

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Key Points of our Discussion

  • What authenticity means in the sales profession
  • Self-awareness and being human in sales
  • The keys to long term sales success
  • Jason’s journey into sales and his early experiences
  • The importance of our intention
  • People don’t buy drills, they buy holes!
  • Uncovering underlying customer needs
  • The sales success Iceberg
  • Why even for top performers need ongoing coaching and development
  • A high level overview of Jason’s new book Authentic Persuasion

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podcast-host

Your Host

Steven Norman

Over a 25 year career Steven has been responsible for more than US$4 billion of sales with major tech companies such as Dell, and Targus across the Asia Pacific.

Steven is an accomplished frontline sales and business leader, keynote speaker, consultant and author, dedicated to helping B2B sales leaders implement world-class sales practices.

Years of intense B2B sales research and analysis led to the foundation of Growth Acumen, a modern sales and leadership training, development and advisory service

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ABOUT steven

Welcome to my passion project!

Having been through more than a hundred quarters as a sales professional and tech sales leader – believe me I have felt all of the highs, lows and pressures.
  • 20+ years in senior management within the technology space
  • Managed high performance sales teams in enterprise markets across the Asia Pacific
  • Responsible for over US$4 billion in sales
Trusted consultant to some of the world’s leading enterprise tech companies, and exciting SaaS startups.
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Steven Norman

“Optimise your sales structure to set yourself and your team up for long-term success in this high intensity and challenging market.”

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