Adam-Rubenstein

Reimagining Sales Using AI and Machine Learning with Adam Rubenstein

Adam Rubenstein is a serial entrepreneur, salesman, and sales manager. As an entrepreneur, he has centered all of his businesses around sales. While he will always use CRMs he wanted a better way to capture what matters most in sales — the human interactions. The conversations, the phone calls, the lunches. Adam is Co-Founder and CEO of Traq365. A company that leverages AI to effortlessly convert sales conversations into objective buyer insights, improving sales processes and revenue projections, while accelerating B2B sales.
“I wanted technology to help my teams master the sales narrative. So I got my developers together and built a new sales tool for the future of sales. A system for mastering the human narrative in sales. Traq365 starts with a place to store your notes and emails, files, and recorded conversations. Then Traq365’s AI scans for opportunities, risks, tasks, highlights — things that are actionable, things that matter. And marks them as Insights.”
– Adam Rubenstein
Through machine learning, the more you work with Traq365, the smarter it gets. The Insights you create with the AI build a map of the narrative you create over time – with each prospect, for every sale…the ones you win, and the ones you don’t.”
– Adam Rubenstein

To learn more about Adam’s company, visit his website www.traq.ai, and you can find him here on LinkedIn

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Key Points of our Discussion

  • The problem of a lack of training in new hires
  • How long it typically takes a new rep to ramp
  • The reality of team retention and performance stats
  • The cost of making the poor hires and a lack of coaching
  • Recruiting methods, the rights and wrongs
  • How we should approach hiring and onboarding
  • Internships and various other avenues
  • Investing in sales enablement

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podcast-host

Your Host

Steven Norman

Over a 25 year career Steven has been responsible for more than US$4 billion of sales with major tech companies such as Dell, and Targus across the Asia Pacific.

Steven is an accomplished frontline sales and business leader, keynote speaker, consultant and author, dedicated to helping B2B sales leaders implement world-class sales practices.

Years of intense B2B sales research and analysis led to the foundation of Growth Acumen, a modern sales and leadership training, development and advisory service

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ABOUT steven

Welcome to my passion project!

Having been through more than a hundred quarters as a sales professional and tech sales leader – believe me I have felt all of the highs, lows and pressures.
  • 20+ years in senior management within the technology space
  • Managed high performance sales teams in enterprise markets across the Asia Pacific
  • Responsible for over US$4 billion in sales
Trusted consultant to some of the world’s leading enterprise tech companies, and exciting SaaS startups.
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Steven Norman

“Optimise your sales structure to set yourself and your team up for long-term success in this high intensity and challenging market.”

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