Authenticity in Sales with Jason Cutter

Jason Cutter, CEO of Cutter Consulting Group, is an author, podcaster and sees himself as a sales success architect for companies and individuals. Even though he didn’t have a sales upbringing or background (his bachelor’s degree is in Marine Biology), he knows what it takes to be successful in sales. His new book – Selling With Authentic Persuasion – is focused on helping anyone in sales transform from Order Taker to Quota Breaker.

Learn more about Jason

Main Hub/Link: www.jasoncutter.com

CCG Website: https://www.cutterconsultinggroup.com/

Authentic Persuasion:https://authenticpersuasion.com/

Key Points of our Discussion

What authenticity means in the sales profession
Self-awareness and being human in sales
The keys to long term sales success
Jason’s journey into sales and his early experiences
The importance of our intention
People don’t buy drills, they buy holes!
Uncovering underlying customer needs
The sales success Iceberg
Why even for top performers need ongoing coaching and development
A high level overview of Jason’s new book Authentic Persuasion

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Your Host

Steven Norman

Over a 25 year career Steven has been responsible for more than US$4 billion of sales with major tech companies such as Dell, and Targus across the Asia Pacific.

Steven is an accomplished frontline sales and business leader, keynote speaker, consultant and author, dedicated to helping B2B sales leaders implement world-class sales practices.

Years of intense B2B sales research and analysis led to the foundation of Growth Acumen, a modern sales and leadership training, development and advisory service

ABOUT steven

Welcome to my passion project!

Having been through more than a hundred quarters as a sales professional and tech sales leader – believe me I have felt all of the highs, lows and pressures.

Trusted consultant to some of the world’s leading enterprise tech companies, and exciting SaaS startups.

Steven Norman

“Optimise your sales structure to set yourself and your team up for long-term success in this high intensity and challenging market.”

Get In Touch with Steve