Donal Daly and I talk about the big challenges facing sales organisations today and what the best organisations around the world are doing to stay ahead of the pack. Donal shares real life client case studies and gives us many expert tips on what we need to be focusing on. Some great insight from a real industry leader. Donal is the author of the best-selling book ‘Digital Transformation in a Customer First World’. He is also the Chairman of Altify, a company with an incredible history of pioneering in the sales industry and committed to ‘Elevating the world’s most successful sales organizations’.