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Corporate Storytelling Masterclass with Donna Griffit

World renowned Corporate Storyteller and Pitch Alchemist Donna Griffit has helped over 1000 startups, corporates and investors raise hundreds of millions of dollars and accelerate their sales with a personal touch and unmatched messaging savvy, in any industry, at any phase.
“The hardest thing for a company is to explain to people what they do and why it matters. I see startups spending tens of hours – if not weeks and months – struggling to get the right words out – and ending up with messages that simply don’t get the desired results. With investors, customers or partners – you only get one shot! You must make it a good one. I’m here to help you make it a GREAT one! There’s nothing I love more than helping a company cut through their bits and bytes, cracking the DNA of their story and turning it into captivating messages that wow. Let’s make some messaging magic happen for you.”
– Donna Griffit, Corporate Storyteller
To learn more about Donna and her company visit her website https://www.donnagriffit.com/ and you can find her here on LinkedIn
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Key Points of our Discussion

  • Why there's such a buzz about storytelling
  • How and why storytelling was born
  • The importance of structuring your messaging
  • The “deconstructed user story”
  • Building metaphors into your structure and storytelling
  • The importance of listening in long complex deals
  • Researching your customer before a meeting

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podcast-host

Your Host

Steven Norman

Over a 25 year career Steven has been responsible for more than US$4 billion of sales with major tech companies such as Dell, and Targus across the Asia Pacific.

Steven is an accomplished frontline sales and business leader, keynote speaker, consultant and author, dedicated to helping B2B sales leaders implement world-class sales practices.

Years of intense B2B sales research and analysis led to the foundation of Growth Acumen, a modern sales and leadership training, development and advisory service

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ABOUT steven

Welcome to my passion project!

Having been through more than a hundred quarters as a sales professional and tech sales leader – believe me I have felt all of the highs, lows and pressures.
  • 20+ years in senior management within the technology space
  • Managed high performance sales teams in enterprise markets across the Asia Pacific
  • Responsible for over US$4 billion in sales
Trusted consultant to some of the world’s leading enterprise tech companies, and exciting SaaS startups.
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Steven Norman

“Optimise your sales structure to set yourself and your team up for long-term success in this high intensity and challenging market.”

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