There is a lot of glamour and attention in the sales world around prospecting, outbound and winning new business, but we all know the real profit is in serving and growing our existing customers. It is at least six times more expensive to win a new customer than it is to grow business with existing customers. Everyone understands the benefits but how do we effectively go about it?
Darrell Hardidge is the bestselling author of The 10 Commandments of Client Appreciation and The Client Revolution, defining the roadmap to No.1 position. He is the founder of Saguity which helps design customer service metrics and processes for major corporations and private companies. They have completed over 750,000 end-user interviews focused on defining what creates service excellence, particularly in a challenging economy.
“If you really take care of you customers and give them an extraordinary experience where they get that they matter, they get that they’re very, very important to your business, they will go out of their way to support you.”
Darrell shares with us how high customer satisfaction leads to strong business growth and helps us get away from price pressure. A must listen for all Sales and Business leaders.
Check Darrell and his company out at the links below: