Kasey-Jones

Personal Branding and Building Authority with Kasey Jones

Kasey is a personal branding authority and growth strategy coach who helps Founders harness the power of what makes them unique, in order to build high growth businesses with impact.

Her expertise is in early-stage growth strategy, demand generation, personal brand growth and relationship building at scale. Attract ideal customers, impress potential investors, and connect with other industry influencers.

Kasey began her affinity for the startup life by working on political campaigns where she realised she thrives in chaos, and loves the challenge of being perpetually in over-her-head.

“I founded A Better Jones with a mission and a dream to help founders build successful, high-growth businesses. And over the years, I’ve learned that my specialty is in helping founders and their teams leverage what makes them different to develop smart, scalable growth strategies that play to their strengths in every way. For years, my winding career journey made me insecure. It made me believe that my story, my work, and my expertise weren’t as impactful or impressive as those with a straight path. Bullsh#t! I’ve learned to harness my unusual story and my personal triumphs to build a more authentic, impactful, and inspiring personal brand that connects with my audience and builds my business. And now, that is what I help other founders do. ”
– Kasey Jones

To learn more about Kasey and her business visit her website abetterjones.com and you can find her here on LinkedIn

 

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Key Points of our Discussion

  • The role of personal branding for salespeople
  • Building relationships and trust at scale
  • The cost of failing to build your digital presence
  • Company brand vs personal brand
  • Targeting senior executives via LinkedIn
  • Hooks in your LinkedIn descriptions and about section
  • Using social media to better understand your prospects
  • How to approach it if you feel like personal branding is “Bragging.”

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Your Host

Steven Norman

Over a 25 year career Steven has been responsible for more than US$4 billion of sales with major tech companies such as Dell, and Targus across the Asia Pacific.

Steven is an accomplished frontline sales and business leader, keynote speaker, consultant and author, dedicated to helping B2B sales leaders implement world-class sales practices.

Years of intense B2B sales research and analysis led to the foundation of Growth Acumen, a modern sales and leadership training, development and advisory service

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ABOUT steven

Welcome to my passion project!

Having been through more than a hundred quarters as a sales professional and tech sales leader – believe me I have felt all of the highs, lows and pressures.
  • 20+ years in senior management within the technology space
  • Managed high performance sales teams in enterprise markets across the Asia Pacific
  • Responsible for over US$4 billion in sales
Trusted consultant to some of the world’s leading enterprise tech companies, and exciting SaaS startups.
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Steven Norman

“Optimise your sales structure to set yourself and your team up for long-term success in this high intensity and challenging market.”

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