Max Altschuler on technology to drive sales and working with millennials

Max Altschuler is a pioneer of modern sales. He founded Sales Hacker and wrote the seminal book on leveraging sales technology, “Hacking Sales.” After Sales Hacker was acquired by he became the VP of Marketing for the company. He recently wrote another book sure to be a classic, “Career Hacking for Millennials.”

We talk about the evolution of sales technology over the past decade which has been nothing short of breathtaking. Max gives us advice for sales leaders trying to prioritise, figure out where to start, and how they can get the most leverage out of sales tech.

We then shift gears and discuss working with Millennials; which is getting more and more critical every year. Max is a millennial himself and has some great advice for companies and leaders on getting the maximum out of today’s workforce.