Patrick Butler is CEO of Information Security Specialists Loop Secure. He has had a long and successful 13 year career with the company, having started out as an account manager in sales, and working his way up to the C-suite. You could say he knew the business like the back of his hand…until COVID hit suddenly and forced rapid change.
Patrick joins me on the Future-Proof Selling Podcast to share the Loop Secure journey of how they reacted to the pandemic, and the steps they took to transform their business in a very short space of time.
What did they do to pandemic-proof their business and outshine competitors?