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The massive shift to subscription-based SaaS solutions has totally changed the way customers buy technology. But, have sales leaders transformed themselves and their sales processes to effectively meet this challenge?
Winning By Design is a company that are experts on the SaaS sales model and were recently acknowledged as the #1 B2B Sales Consultancy by G2Crowd. We talk to the head of Winning By Design’s European business, Andy Farquharson, about these changes and some of the best practices we should all be looking at.
For more great tips from Winning By Design, visit their YouTube Channel
Over a 25 year career Steven has been responsible for more than US$4 billion of sales with major tech companies such as Dell, and Targus across the Asia Pacific.
Steven is an accomplished frontline sales and business leader, keynote speaker, consultant and author, dedicated to helping B2B sales leaders implement world-class sales practices.
Years of intense B2B sales research and analysis led to the foundation of Growth Acumen, a modern sales and leadership training, development and advisory service
