selling-from-the-heart-sales-podcast

Selling From The Heart with Larry Levine – Part 2

Larry Levine is an expert in B2B sales in the technology industry. With over 27 years experience, Larry knows what it takes to be successful in the sales world and now shares his expertise by coaching other B2B sales professionals.

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Larry is the author of the wildly popular book ‘Selling from the Heart’ and is a firm believer that pushy sales tactics should be shunned in favour of transparent customer relationships. Larry expands on this throughout the episode.

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You can check Larry out in the links below –

Larry Levine – Website

Larry Levine – LinkedIn

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Key Points of our Discussion

  • What being authentic means to Larry and how to provide substance to your customers
  • Larry opens up about his challenges with understanding how his clients viewed him as a sales professional
  • Why your online persona should translate to how you engage with people in the real world
  • How improving your writing skills and starting a blog can help to build your network and credibility
  • Understanding modern branding tools like social media and setting realistic expectations around brand growth
  • Stepping up your game when it comes to creating first impressions with potential customers
  • Vulnerability and how it can work in your favour within the sales space
  • Being genuine from the onset to prevent issues further down in the business relationship
  • Larry’s final points on how to sell from your heart

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Your Host

Steven Norman

Over a 25 year career Steven has been responsible for more than US$4 billion of sales with major tech companies such as Dell, and Targus across the Asia Pacific.

Steven is an accomplished frontline sales and business leader, keynote speaker, consultant and author, dedicated to helping B2B sales leaders implement world-class sales practices.

Years of intense B2B sales research and analysis led to the foundation of Growth Acumen, a modern sales and leadership training, development and advisory service

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ABOUT steven

Welcome to my passion project!

Having been through more than a hundred quarters as a sales professional and tech sales leader – believe me I have felt all of the highs, lows and pressures.
  • 20+ years in senior management within the technology space
  • Managed high performance sales teams in enterprise markets across the Asia Pacific
  • Responsible for over US$4 billion in sales
Trusted consultant to some of the world’s leading enterprise tech companies, and exciting SaaS startups.
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Steven Norman

“Optimise your sales structure to set yourself and your team up for long-term success in this high intensity and challenging market.”

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