John Smibert is one of the top sales thought leaders out there. He digs into the importance of deep discovery and how we need to hold back talking about our products, company and capabilities until the time is right. John challenges us all to go through the whole first meeting with a customer without talking about ourselves.
Offering insight to customers that drives positive business outcomes for THEM is critical to sales success today, John calls this process ‘Selling via Positive Disruption,’ and outlines five areas we need to master around this concept. John also shares real world examples and relevant stories that really drive the point home.
John is the founder of Sales Masterminds APAC, the head of the Strategic Selling Group plus the Sales Leadership Forum. Check out some of John’s wonderful interviews with top sales leaders here, absolutely every important sales topic is covered.