Bernadette McClelland the sales psychologist

The Psychology of Sales with Bernadette McClelland

An understanding of psychology is critical to success in business, in managing ourselves and working with customers and other stakeholders. Bernadette McClelland joins me on the Future Proof Selling Podcast, we discuss how understanding yourself first is the foundation for understanding others. We explore the importance of understanding what is underlying our, and other people’s motivations; Why we say what we do and why we act like we do.

The sales profession is always subject to pressure and change, Bernadette has identified Resilience, Resourcefulness and Responsibility as key attributes to foster, in order to cope with these ongoing challenges.

80% of anything we do is psychology. In a monumental era of change that we’ve never seen before, mental understanding and self awareness is critical.

To learn more about Bernadette’s great work visit her website