Bernadette McClelland and Steven Norman podcast

Thought leadership for Salespeople with Bernadette McClelland

Salespeople have a tremendous opportunity to stay and out in front of customers and get a jump on their competition by developing their own thought leadership. Bernadette McClelland steps us through how we need to overcome our own mental barriers and put ourselves out there.

We also need to be looking at customer problems from a psychological angle, what is ‘behind the problem’, why is the customer voicing this problem? Bernadette shares methods for asking the challenging questions.

Bernadette says salespeople need to create the right kind of tension between yourself and your buyer by getting beneath the surface. Know what motivates your buyer, and become a thought leader in your domain.

Learn more about Bernadette on her website

Key Points of our Discussion