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Jordan Mara is a master prospector and an all around expert on modern sales strategies. He is the founder of Coho Sales Consulting, the world’s leading sales training and enablement business for SaaS startups.
A lot of investment has been pouring into outbound lead-generation teams but most companies are achieving poor results. Old volume-driven outbound prospecting approaches focused on how good our products and company are just don’t cut through anymore and produce ever-diminshing returns. Companies also potentially damage their brand by aggressively calling into accounts without proper preparation and co-ordination with other sales functions.
Jordan draws on his track record of success to share with us what’s really working today and how you can achieve great lead-gen results with a high quality, research-driven approach.
Over a 25 year career Steven has been responsible for more than US$4 billion of sales with major tech companies such as Dell, and Targus across the Asia Pacific.
Steven is an accomplished frontline sales and business leader, keynote speaker, consultant and author, dedicated to helping B2B sales leaders implement world-class sales practices.
Years of intense B2B sales research and analysis led to the foundation of Growth Acumen, a modern sales and leadership training, development and advisory service
