The Importance of Discovery in B2B Sales

The Importance of Discovery in B2B Sales

The Importance of Discovery in B2B Sales As competition has increased, sustainable competitive advantage is now rarely achieved through products. This places increased emphasis on the sales and marketing functions within the business to create the differentiator. For...
Keeping Prospects Engaged Through Effective Discovery

Keeping Prospects Engaged Through Effective Discovery

Keeping Prospects Engaged Through Effective Discovery Great to be interviewed by James Harper on his podcast, Two Cents Worth: A Podcast on B2B Sales & Entrepreneurship. Our discussion focused on the issue of long sales cycles and how to keep the middle of your...
Adapting to the New World of Selling

Adapting to the New World of Selling

Adapting to the New World of Selling I recently had the pleasure of being interviewed for Business Essentials by Chris Ashmore. Digital tech has made consumers lives a lot easier; but are businesses keeping up with customer’s buying habits? The sales function and the...