Media

Published articles, editorials and guest appearances for Steven Norman of Growth Acumen

Celebrating 100 Episodes of the Future Proof Selling Podcast

Celebrating 100 Episodes of the Future Proof Selling Podcast

Celebrating 100 Episodes of the Future Proof Selling Podcast With highlights from the topics of Prospecting, Large Deal Management, Sales Process and LeadershipI have had the pleasure to discuss world-class modern sales practices with some of the best, and most...

read more
The Importance of Discovery in B2B Sales

The Importance of Discovery in B2B Sales

As competition has increased, sustainable competitive advantage is now rarely achieved through products. This places increased emphasis on the sales and marketing functions within the business to create the differentiator. For B2B businesses, I see the trend towards...

read more
Keeping Prospects Engaged Through Effective Discovery

Keeping Prospects Engaged Through Effective Discovery

Great to be interviewed by James Harper on his podcast, Two Cents Worth: A Podcast on B2B Sales & Entrepreneurship. Our discussion focused on the issue of long sales cycles and how to keep the middle of your funnel engaged. This is an area I see missing from much...

read more
Why Mofu Sales Matters: Can it make or break your Career?

Why Mofu Sales Matters: Can it make or break your Career?

  Recruitment and MoFu sales. Two of the most critical areas in B2B sales. Really enjoyed being interviewed by Channel Sales expert Marcus Cauchi for his podcast “The Inquisitor.” Marcus and I share a passion for sales recruitment. Attracting top sales talent,...

read more
Adapting to the New World of Selling

Adapting to the New World of Selling

I recently had the pleasure of being interviewed for Business Essentials by Chris Ashmore. Digital tech has made consumers lives a lot easier; but are businesses keeping up with customer’s buying habits? The sales function and the way that companies sell has not...

read more
B2B Social Selling Podcast Transcript with Jack Kosakowski

B2B Social Selling Podcast Transcript with Jack Kosakowski

CEO of Creation Agency, a full service B2B marketing agency, Jack Kosakowski joined me on the Future Proof Selling Podcast to talk about Social Selling. As an expert on the B2B seller’s approach to social, Jack shares his insight with us over 30 minutes. “You’re only...

read more
Sales Win Loss Analysis Cian McLoughlin Transcript

Sales Win Loss Analysis Cian McLoughlin Transcript

Pleasure to post the Podcast Transcript from my interview with Cian McLoughlin, expert on win loss analysis. I have had a lot of discussions with people about this episode. Cian is founder of Trinity Perspective, a sales consulting firm specialising in win-loss...

read more
Sales Enablement Tamara Schenk Podcast Transcript

Sales Enablement Tamara Schenk Podcast Transcript

Sales Enablement is a fast growing discipline with 59% of sales organisations currently reporting a sales enablement initiative or function compared to only 19% in 2013. Tamara Shenk, Research Director at CSO Insights, the research division of Miller Heiman, discusses...

read more
Steven Norman Interviewed on Talking Business with Alan Kohler

Steven Norman Interviewed on Talking Business with Alan Kohler

It was a pleasure to be interviewed by Mr Alan Kohler on his show “Talking Business.” We discussed some of the difficulties sales leaders and their teams are facing, and what strategies and systems can be implemented to transform modern sales teams into future proof...

read more
Next-Gen Lead Generation with Jordan Mara: Podcast Transcript

Next-Gen Lead Generation with Jordan Mara: Podcast Transcript

Master prospector Jordan Mara, founder of Coho Sales Consulting - the world’s leading sales training and enablement business for SaaS startups, shares his insights on the value of a high quality research-driven approach. Steven: Welcome to the show everybody – really...

read more
Steven Norman

Steven Norman

Steven Norman is an accomplished frontline sales and business leader dedicated to helping B2B sales leaders upgrade their knowledge and skills, build next-generation sales teams and turbo-boost their careers. Over a 25 year career Steven has been responsible for more than US$4 billion of sales with major tech companies such as Dell, NEC and Targus across the Asia Pacific. Recent years of intense B2B sales research and analysis led to the foundation of Growth Acumen, a modern sales and leadership development advisory service. In 2019 Steven released his New Book Future Proof Sales Strategy. Seven steps to equip sales leaders with the tools to rise above the complex challenges facing the B2B sales industry.

If you’d like to collaborate with Steven, get in touch